Complete Story
09/27/2025
021. Gear Up for Greatness: Rebuilding Culture One Leader at a Time
Instructor: Lisa Ryan, CSP
1:30 pm - 4:00 pm
You can’t outsource culture, and you can’t fix what you haven’t named. In this energizing, story-driven session, Lisa Ryan introduces the Six Gears of Grategy®, a practical, people-first framework designed to help distribution leaders build a culture their employees won’t want to leave. This session isn’t about theory. It’s a clear system that breaks culture down into six actionable areas: Attitude, Appreciation, Access, Acts of Service, Applause, and Accountability. Through real-world stories, hands-on exercises, and facilitated discussion, participants will identify what gear they need to shift; and what’s grinding employee morale to a halt. Whether you’re a new manager or seasoned leader, this workshop will help you recalibrate how you lead, how your team feels, and how your culture performs.
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
