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10/14/2024
041. Cybersecurity: What Future Leaders Must Know to Protect Themselves and Their Organizations (morning)
Instructor: Mike Foster
Level of Complexity: Foundational/Intermediate/Advanced
9:00 AM - 10:00 AM
Learning Objectives:
- Cyber Threats in Plain English: Decode the latest cyber risks specifically targeting distribution operations – from warehouse applications to business systems you depend on – without getting lost in technical jargon
- The Million-Dollar Question: Learn to spot the difference between essential security measures and expensive 'nice-to-haves' – helping you make smarter cyber investment decisions
- Beyond the Basics: Master practical techniques to evaluate whether your organization's current security measures actually match your business risks (Spoiler: Most don't!)
- Crisis-Ready Leadership: Develop an action plan for the first 48 hours of a cyber incident – because in distribution, every hour of downtime costs money
Bookstore
Value-Added Selling (4th Edition)
Paul Reilly & Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.