Complete Story
12/04/2023
015. Digital Commerce > eCommerce: How to Grow Top Line Via Owned, Paid and Earned Channels (afternoon)
Instructor: Ken Novak
Level of Complexity: Intermediate/Advanced
2:00 PM - 4:30 PM
Are you generating at least 5% of top-line revenue via digital transaction channels like your website, marketplaces, punchout catalogs and eProcurment? If not, why? You have invested in technology. You have invested in Managers, Directors, and contractors to manage the technology. But…you are dissatisfied with the ROI. This workshop has one focus...to help OEMs and Distributors build an operational roadmap of top-line revenue growth that prioritizes maximizing margins.
Bookstore
Working at Cross-Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully
Mike Marks
It takes a long time to develop good distributor-supplier relationships; unfortunately, it only takes a short time to destroy them. Best seller Working at Cross-Purposes, written by Mike Marks, Tim Horan, and Mike Emerson, takes a look at what really drives these relationships, how often they go bad, and why.
