Complete Story
10/29/2019
Mary Kelly, PhD, CSP, Commander, US Navy (ret)
Mary speaks and advises on leadership, economics, productivity, and business growth. She is an internationally renowned author of eleven books. Mary's best-selling books, 15 Ways to Grow Your Business in Every Economy, Master Your World, and Why Leaders Fail, are used in 9 countries.
During her 21 years as a Naval intelligence and logistics officer, Mary trained more than 40,000 military and civilian personnel. She ran bases such as Pearl Harbor and Barbers Point. Mary knows leaders need to make the principles of leadership, communication, and business growth relevant to employees at all levels of an organization.
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
