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056 Know Your Competitive Advantage? Think Again! (Full)

Presenter: Jaynie Smith

Date: Wednesday, March 11, 2020

Time: 1:00-4:30 pm 

Level of Complexity:

Course Description: Few companies can articulate a competitive advantage or a differentiating value proposition for their company. This course is based on 15 years of research showing attendees what is and what is not a competitive advantage. Participants will learn a new definition for differentiation statements after they are shown that most messages touted today are vague and clichéd. In this interactive workshop, attendees will leave with new advantages they didn’t know they had, or at a minimum, with a process to uncover even more in their companies.

Learning Objectives:

  • Discover new company advantages that can minimize price as an issue
  • Understand how to use the goldmine of data that will help you market and sell your products
  • Learn new ways of communicating your competitive advantages
  • Find the advantages you didn’t know you had


Jaynie Smith

headshotJaynie is a keynote speaker who has delivered to 750 + CEO roundtables, 150+ Sales groups, and 150+ very large association audiences. She holds a Master’s degree and B.A. in business from New York Institute of Technology and has 20 years’ experience in Fortune 500 companies in various Management positions and CEO of my own consulting practice for 20+ years.

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In Search of the Perfect Customer

Brent Grover

UID Book Store Covers

As wholesaler-distributors operate in today’s economy, they must protect their most profitable, high-growth potential customers and avoid squandering their precious resources. If your sales compensation plan and other policies encourage your staff to misspend their time and your resources on the wrong customers, now is the time to act. If your company is overlooking opportunities to make money and stop profit leakage, this is the book for you!

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