056 Know Your Competitive Advantage? Think Again! (Full)
Presenter: Jaynie Smith
Date: Wednesday, March 11, 2020
Time: 1:00-4:30 pm
Level of Complexity: Foundational
Course Description: Few companies can articulate a competitive advantage or a differentiating value proposition for their company. This course is based on 15 years of research showing attendees what is and what is not a competitive advantage. Participants will learn a new definition for differentiation statements after they are shown that most messages touted today are vague and clichéd. In this interactive workshop, attendees will leave with new advantages they didn’t know they had, or at a minimum, with a process to uncover even more in their companies.
- Discover new company advantages that can minimize price as an issue
- Understand how to use the goldmine of data that will help you market and sell your products
- Learn new ways of communicating your competitive advantages
- Find the advantages you didn’t know you had
Jaynie is a keynote speaker who has delivered to 750 + CEO roundtables, 150+ Sales groups, and 150+ very large association audiences. She holds a Master’s degree and B.A. in business from New York Institute of Technology and has 20 years’ experience in Fortune 500 companies in various Management positions and CEO of my own consulting practice for 20+ years.
F. Barry Lawrence, Ph.D., Pradip Krishnadevarajan, Senthil Gunasekaran
Best-in-class distributors categorize customers based on various factors, but customer stratification has long been an unexplored area for most distribution companies. Not anymore. At last, that gap is filled by this first-of-its-kind research study, Customer Stratification: Best Practices for Boosting Profitability.