045 INNOVATE! How to Create Relevancy in the Age of Rapid Change
Presenter: Dirk Beveridge
Date: Wednesday, March 11, 2020
Time: 8:00-11:30 am
Level of Complexity: Intermediate
Course Description: Beveridge’s research for the NAW’s Institute for Distribution Excellence discovered that 76% of leaders throughout distribution believe we are living in an environment we could call the Age of Disruption. And in this age of disruption, 85% feel they need to reinvent their business before someone else does. But as you continue to operate the business for today, how can you unleash the spirit of innovation to build a relevant, stronger, and more profitable future? In this inspiring and research-based course, you will explore The Innovative Distributor™ framework that provides a practical model for creating transformative and innovative change.
- Construct a vision that becomes a unifying force for change
- Develop a culture of innovation and excellence
- Distinguish your business through an innovative value proposition
- Examine your business model relevance
- Identify your leadership readiness along the spectrum of distributors
Dirk is the leading advocate of change and innovation throughout wholesale distribution. He delivers a new voice, a new energy, and a new outlook. He founded UnleashWD in 2012 after he noticed the trend of innovation bypassing wholesalers and distributors. UnleashWD is now setting a bold agenda for the 300,000 distributors in the country.
Mike Marks and Mike Emerson
According to authors Mike Marks and Mike Emerson in their book, What’s Your Plan? Smart Salesforce Compensation in Wholesale Distribution, there is absolutely no relationship between your sales incentive plan and your likely gain or loss in market share.