051 AI, Marketplaces and Millennials: Handling Distribution Disruption
Presenter: Ian Heller
Date: Wednesday, March 11, 2020
Time: 1:00-4:30 pm
Level of Complexity: Advanced
Course Description: We’ll investigate three, interrelated, macro trends that are fundamentally transforming the distribution marketplace, learn how they will affect individual firms, and explore how industry leaders should respond: The Rise of Millennials; The Rise of Artificial Intelligence; and The Rise of Marketplaces.
- Explore how marketplaces make money
- Explain how risks evolve over time
- Properly frame tough strategic decisions in a new competitive environment
Ian has been the President and COO of Modern Distribution Management since 2017. For more than 50 years, MDM has been a source of thought leadership, news and data for the wholesale distribution industry.
Previously, Ian served in executive roles in e-commerce and marketing at HD Supply - Construction and Industrial, Corporate Express, Newark Electronics, GE Capital Rail and Grainger. Ian was also the founder and Senior Partner at Real Results Marketing.
Ian holds an MBA from the Kellogg School of Management at Northwestern University.
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?